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Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 1441
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Monday, March 19, 2007 - 05:37 pm: | 
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New magazine targets black Brazilians
From Correspondent Marina Mirabella
SAO PAULO, Brazil (CNN) -- Some models who measure up in every way consider themselves lucky to be working. They don't fit the popular prototype, but a new magazine is out to change that.
Brazil has a sizable population that is black or of mixed race. But the magazines that line the newsstands do not reflect that, with covers of white faces as the norm.
"For the longest time, I couldn't get work because of my skin color," said model Marianne de Moraes. "Modeling agencies weren't hiring people with dark skin."
Journalist Aroldo Macedo is beginning to fill the void by launching the country's first magazine geared to people of color, called Brazil Race.
"It's like 90 million Afro-Brazilians are invisible because of their skin color and because of the myth that they don't have any purchasing power," Macedo said.
The magazine's first run of 250,000 copies sold out at newsstands in two days, prompting publishers to print another 100,000 copies.
The magazine isn't just about black fashion or makeup. It talks about issues that are often ignored by most other publications. Articles focus on topics such as mixed marriages, job discrimination and profiles of successful black Brazilians.
Those who run the magazine say their goal is to raise the self-esteem of blacks.
"Self-esteem among Afro-Brazilians has always been low," Macedo said. "They don't see any role models in the media. Our magazine wants to change that."
With the success of Brazil Race, other magazines and advertisers are taking notice, recognizing that black faces on covers sell issues. That, in turn, is providing black models -- and Afro-Brazilian interests -- with more exposure
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Schakspir
Veteran Poster
Username: Schakspir
Post Number: 922
Registered: 12-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Monday, March 19, 2007 - 10:37 pm: |
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Brazil Race has been around for some years....it was already being sold when I first visited Brazil in 2003. |
Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 1444
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, March 21, 2007 - 12:50 pm: |
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I always wondered how many of Brazil's population is actually BLACK and how much of it is actually MIXED!!!
Since you been there do you know? |
Schakspir
Veteran Poster
Username: Schakspir
Post Number: 925
Registered: 12-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, March 22, 2007 - 02:42 pm: |
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It's 60% black and 35% mixed, in the REAL world. |
Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 1448
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, March 23, 2007 - 05:53 pm: |
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So 35% of the Blacks are mixed. Or 60% are Black and 35% are mixed?
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