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Yvettep
Veteran Poster
Username: Yvettep
Post Number: 1559
Registered: 01-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, January 12, 2007 - 02:49 pm: | 
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Listen to the program at NPR: http://www.npr.org/templates/story/story.php?storyId=6828902
· The cola wars between Pepsi and Coke began in the late 1930s when Pepsi started making gains in the market. Pepsi sought the advantage, in part, by appealing to the African-American dollar.
In 1940, Pepsi chief executive Walter Mack had the unprecedented idea of putting together a "negro-markets" department. Edward Boyd led the team of 12 black professionals, making Boyd one of the first black executives in corporate America. He and his group developed a marketing strategy seeking brand loyalty among African Americans. The strategy was one of the first attempts at niche marketing.
Wall Street Journal writer Stephanie Capparell looks at Pepsi's efforts to reach the African-American community in her new book, The Real Pepsi Challenge. Capparell and Boyd talk with Farai Chideya about the special-markets campaign, which featured some of the first black professional models.
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Cynique
"Cyniquian" Level Poster
Username: Cynique
Post Number: 6677
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, January 12, 2007 - 04:14 pm: |
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Interesting. My late husband worked as a Sales Rep for Coca-Cola at one time, and he talked about how closely guarded the formula for cola soft drinks were, and how in Coke's case, the Chairman of the Board and the President could never travel in the same plane because they were the only 2 who knew the combination of the safe where coke's secret formual was kept. I seem to remember him also saying that while Coke used Cinnamon in its forumla, Pepsi used lemon juice, and that in later years one of the reasons Pepsi changed its formula and made it sweeter was to appeal to black people who also showed a preference for red soft drinks which was why Coke came out with its Fanta Flavors |
Kola_boof
AALBC .com Platinum Poster
Username: Kola_boof
Post Number: 3959
Registered: 02-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, January 12, 2007 - 04:25 pm: |
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FANTA is "THE" official soda pop of continental Africa---and has been since the early 1960's
Especially FANTA ORANGE which has become the "nickname" for skin bleachers---they're called "Fanta People".
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Schakspir
Veteran Poster
Username: Schakspir
Post Number: 806
Registered: 12-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, January 12, 2007 - 08:25 pm: |
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Chrishayden
AALBC .com Platinum Poster
Username: Chrishayden
Post Number: 3384
Registered: 03-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 10:52 am: |
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We shouldn't drink none of that carbonated sugar water. It just rots your teeth out. |
Doberman23
Veteran Poster
Username: Doberman23
Post Number: 681
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 11:51 am: |
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go faygo!!!! |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2956
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 11:51 am: |
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I don't drink much soda pop. I'm a fruit juice, Pellegrino, herbal tea and cocoa person. But I find it interesting that these conglomerates wanted to push their drinks on Black people.
Cinnamon. One of my favorite flavors. Now that you mention it, Ms. Cynique, I believe that's definitely one of the "secret" ingredients.
I sometimes use it in my recipes, especially with the other seasonings that I use for meats (in meatballs and in the coating of fried meats) it really tastes good and people always ask me "What's in this?"
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Doberman23
Veteran Poster
Username: Doberman23
Post Number: 684
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 12:03 pm: |
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mzuri do you put cinnamin on all of the meat you put in your mouth?  |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2958
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 12:08 pm: |
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No. But I use cinnamon flavored toothpaste, mouthwash and dental floss 
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Yvettep
Veteran Poster
Username: Yvettep
Post Number: 1563
Registered: 01-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 02:35 pm: |
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LOL @ Mzuri and Dobermann! I'm a big cinnamon fan, too. Mzuri, recently I have been hooked on adding marsala (spl?) in meat sauces. I believe cinnamon is one of the spices in that mix. Yummy!
I never wasa big soda/pop/tonic/carbonated beverage (covering all my geographical bases!) drinker either. But this piece is interesting in its early recognition of the potential for targeting the "Negro market" to increase overall market share. And just try to imagine what life was like in 1940 (!!!) for these Black execs. What a fascinating piece of Black history! |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2969
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Saturday, January 13, 2007 - 09:10 pm: |
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We really are funny, aren't we? Anyway, what's marsala sauce? I saw some recipes on the internet where you make it with marsala wine but does yours come in a jar? (I'm assuming since you say you're not sure what's in there). Lemme know please. I need to get more sophisticated - I'm still drinking Boone's LOL 
Oh and my other favorite cinnamon dish is milk rice with cinnamon sugar sprinkled on top. Divine!!!
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Yvettep
Veteran Poster
Username: Yvettep
Post Number: 1567
Registered: 01-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Sunday, January 14, 2007 - 12:55 pm: |
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Mzuri, sorry--I just checked: That spice is called "masala" or "garam masala." It is an Indian spice used in curries, etc that is a combination of a number of spices (including cinnamon). It's slightly sweet, but not overly so, which makes it good to make sauces for meats.
As for wine "sophistication" ain't nothin' wrong with the Farm! My folks used to buy that stuff by the jug!!!
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Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2970
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Sunday, January 14, 2007 - 01:56 pm: |
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Thanks Y!!! I'm sure I've tasted masala before since there's a little Indian restaurant here in my town. We go there every once in awhile and the food is sooooooo good!!! And there's an international market across town that carries all sorts of spices and things (Jamaican curries and jerk seasoning, Goya products and things from everywhere) so I'll look for it next time I'm over there 
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Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 3008
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Tuesday, January 16, 2007 - 08:03 pm: |
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This is sort of related - not necessarily about Black folks though.
Pop Fans Pour It on in the Morning
By John Schmeltzer
15 January 2007
It's not unusual for Dee McKinsey to have three cans of Coke before she leaves the house each morning for her job as the regional director of boards and volunteerism at the American Cancer Society in Chicago.
"There is nothing better than the feel of Coke on the back of your throat in the morning," said McKinsey, a morning pop drinker since the 1970s, savoring the cold, stinging sensation that coffee drinkers just don't get.
But these days, more people are enjoying that chilled morning jolt as they increasingly turn to soft drinks instead of coffee, flaunting mom's no-pop-for-breakfast rule many had in their youth.
Consumption of soft drinks at breakfast eaten outside the home has nearly doubled in the past 15 years, while coffee consumption with breakfast outside the home has fallen nearly 25 percent, according to data compiled by New-York based consumer research firm NPD Group, which has offices in Rosemont.
The data is specific to drinks with meals and does not, for example, address the Starbucks phenomenon.
Breakfast consumers order a soft drink with their breakfast 15.1 percent of the time, compared with 7.9 percent of the time in 1990, said Harry Balzer, an NPD executive vice president who has studied American eating habits for more than 25 years. At the same time, Balzer said, coffee was being ordered 38 percent of the time, compared with 48.7 percent 15 years ago.
It probably is not surprising that soft drinks are a growing choice at breakfast considering that nearly half of the U.S. population older than age 4 consumes soft drinks on any given day, according a study commissioned by a milk group.
And consumers are drinking soda for breakfast at home more frequently, too, though not in the same numbers.
Balzer said 2.4 percent of the people who ate breakfast at home in 2006 consumed a soft drink with breakfast, compared with 0.5 percent in 1985.
Most morning consumers prefer fully sugared regular pop, but diet soda consumption continues to grow in the mornings. In 2006, 5.3 percent of those eating breakfast away from home had a diet pop, while 9.8 percent had a regular soda. Diet pop accompanied 1.7 percent of breakfasts in 1990, according to NPD.
Megan Hebenstreit, 24, a law student at Indiana University in Indianapolis, drinks Diet Coke early in the day because she can, now that she's gone away to school.
"My mom did not allow Coke in the morning when we were growing up," she said. "They had it in the dining hall, and it was easy to get."
Hebenstreit said she gets headaches if she doesn't drink a Diet Coke.
A typical soft drink contains about 35 milligrams of caffeine per 8-ounce serving, while a similar size cup of coffee has an average of 75 milligrams. But the caffeine content of a cup of coffee can be more than 100 milligrams depending upon the type of coffee and the manner in which it is brewed.
Stephen Shapiro, a former Accenture consultant who is now a motivational speaker and owner of the consulting company 24/7 Innovation, said his morning soda ritual is not just about the caffeine.
"I find that first Diet Coke in the morning is so refreshing," he said in an e-mail message, noting that he has never worked for a soft drink company. "I sometimes drink caffeine-free and still get the same feeling."
Jeanne Hurlbert, professor of sociology at Louisiana State University, said some of the interest in carbonated soft drinks for breakfast may stem from Southern influences.
"Coke has been 'Southern coffee' at breakfast for some Southerners for a long time," she said. "It's really not unusual to see Southern women, particularly, clutching a Diet Coke for breakfast."
Shapiro said that may stem in part from a marketing campaign Coke ran during the late 1980s in which it encouraged consumers to "Have a Coke in the Morning."
"During the height of the campaign, the woman who sold coffee in our office told me that more people were drinking Coke than coffee. This is when I started drinking Diet Coke for breakfast," Shapiro said.
Balzer said the growth of pop for breakfast is probably due to soft-drink consumption by young adults, because the heaviest consumption is in the 18-to-25-year-old group.
"This is a young adult phenomenon," he said. "This is all about what is the easiest way to get caffeine into your body."
Despite the growing popularity of traditional soft drinks for breakfast, both Coca-Cola Co. and PepsiCo Inc., parent company of Pepsi Cola, are covering their bets by forming alliances with coffeehouses.
Pepsi has distributed Starbucks products for more than a year, and this month Coke announced that it would begin distributing in 2007 an iced coffee drink under the name of Caribou Coffee Co., the nation's second-largest coffeehouse chain.
Brent Curry, a vice president with Hill & Knowlton Inc., said Coke and Pepsi shouldn't bother.
"I have never a been a coffee drinker. I have already had two Diet Mountain Dews this morning. It is one of the first things I do in the morning when I get into my office," he said, adding that he refrains from drinking the soda with his breakfast.
But that could be subject to change.
Unlike the days when it took him just 10 minutes to get to work, he now commutes on the train, and it's a longer trip. As a result, he carries a can of Mountain Dew in his briefcase in case the train is delayed.
"If I get desperate, it is there," Curry said.
http://www.redorbit.com/news/health/801876/pop_fans_pour_it_on_in_the_morning/in dex.html#
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