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Stephgirl
Regular Poster
Username: Stephgirl
Post Number: 75
Registered: 09-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 12:52 pm: | 
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African-American Women Are Not Equally Represented in Bridal Magazines
AFRICAN AMERICAN RESEARCH ADVERTISING BRIDAL EQUALITY MO RACE
A study by a University of Missouri-Columbia researcher has found that bridal magazines show predominantly white brides and a few African-American bridesmaids. Fewer than 2 percent of the advertisements analyzed featured African-American brides, and not a single magazine analyzed had an African-American bride on the cover.
Newswise — Bridal magazines are filled with images of the fairytale wedding – long white dresses, champagne, flowers and kisses. But a study by a University of Missouri-Columbia researcher has found that magazine portrayals of fairytale weddings are missing a key element: African-American brides.
“The dominant image of today’s bride is that she is white, blond, blue-eyed and thin,” said Cynthia Frisby, associate professor of advertising at MU’s School of Journalism. “We would expect advertisements and images to reflect a multicultural value, but mainstream bridal magazines show predominantly white brides and a few black bridesmaids.”
Frisby and Erika Engstrom, professor at the University of Nevada at Las Vegas, studied mainstream bridal magazines published from 2000 to 2004. Their study was a follow-up to Chrys Ingraham’s study of bridal magazines from 1959 to 1999, published in Ingraham’s book “White Weddings,” that found few African-American brides in the magazines. Frisby and Engstrom wanted to determine if recent trends toward multiculturalism and cultural sensitivity had led to changes since 1999.
The covers and advertisements of 57 randomly selected issues of Bride’s Magazine, Modern Bride and Elegant Bride published from 2000 to 2004 were analyzed. Frisby and Engstrom did not find a significant improvement in the portrayal of African-American women: fewer than 2 percent of the advertisements featured African-American brides, and not a single magazine analyzed had an African-American bride on the cover. Images of African-American bridesmaids were more common.
“Our data seem to support the idea that the phrase ‘always a bridesmaid, never a bride’ was actually meant for how women of color are represented in bridal magazines,” Frisby said. “Such portrayals of African-American women as bridesmaids may communicate a negative assumption that it’s better for African Americans to stay in background roles as opposed to positions of equal status or power. Various forms of bias in bridal advertisements not only harm African-American women’s sense of identity, but also derail attempts to show that our society is multicultural and accepting of people of color. Interracial settings and frequent portrayal of African Americans as main characters may help break down cultural and racial barriers and increase communication among people of all colors and ethnicities.”
Frisby hopes this study will raise awareness and increase the number of images of African-Americans brides in mainstream magazines.
“It’s possible that advertisers are simply unaware of the pattern developing in portrayals of African-American women as brides. Hopefully this study will call that to their attention,” Frisby said. “A principle to remember: unequal status breeds prejudice.”
The study was published in the fall 2006 issue of the journal Media Report to Women.
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Abm
"Cyniquian" Level Poster
Username: Abm
Post Number: 6892
Registered: 04-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 12:56 pm: |
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You know. African Americans are allowed to publish and buy bridal magazines that feature Black foks.
That's just in case some foks didn't already know that. |
Chrishayden
AALBC .com Platinum Poster
Username: Chrishayden
Post Number: 3090
Registered: 03-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 01:04 pm: |
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No! I'm shocked! White folks don't put black women on the covers of their white folks bridal magazines--
But this is why Ebony, Jet, Upscale and all those other magazines were started. Get on the covers of your own magazines and quit tripping.
I remember reading somewhere that when the white glamour magazines put black women on the cover they sell fewer magazines.
Fewer magazines means fewer advertising dollars.
You do the math. |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2301
Registered: 01-2006
Rating: 
Votes: 1 (Vote!) | | Posted on Wednesday, December 13, 2006 - 01:21 pm: |
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And the reason for that is because:
1. We are the least likely to get married.
http://www.washingtonpost.com/wp-dyn/content/article/2006/03/25/AR2006032500029_ pf.html
and
2. If and when we do get married, we do not spend the thousands of dollars on our weddings that white people do.
The bridal magazines are ADVERTISEMENTS for BRIDAL PRODUCTS and SERVICES! So why should THEY feature US in THEIR magazines? We AREN'T buying anything.
And to anyone who dares to be offended by me saying this - you know I'm speaking the truth.
Thank you.
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Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2302
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 01:22 pm: |
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Correction to the above - make that "tens of thousands of dollars" |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3588
Registered: 07-2006
Rating:
Votes: 1 (Vote!) | | Posted on Wednesday, December 13, 2006 - 01:23 pm: |
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But this is why Ebony, Jet, Upscale and all those other magazines were started.Get on the covers of your own magazines and quit tripping.
HA! HA! Good luck with that one too! Because everybody knows that Jet and Ebony don't put no Black women on their magazines - NOT REAL ONES.
Perhaps if we weren't so colorist, it wouldn't bother us as much that white people are racist. At least the majority of us would have somewhere to turn. |
Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 880
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 01:41 pm: |
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You know Tonya I have to disagree with you on that. I think those Black magazine represent BW real well. Now the articles don't. And I find that alot of the articles are a bit contrived and overblown. But they represent dark-skinned and light-skinned women fairly accurately.
However, I read about this Black magazine in Brazil. It is called Raca Magazine. Surprisingly it is Brazil's only Black magazine. There was a huge outcry from the Black women in Brazil that they were colorist and refused to show darker-skinned Blacks. |
Chrishayden
AALBC .com Platinum Poster
Username: Chrishayden
Post Number: 3092
Registered: 03-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 01:44 pm: |
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Mzuri:
As usual your powerful self loathing overcomes all logic.
I know from this you are heavily into S&M. I can't wait.
I'll be the S and you be the M
The reason is that blacks make up 12% of the population. Whites are making up now 70- 75%. Put black women on the cover and you make 12% of the sales.
The same reason why they don't do black dramas don't do black superheroes and dozens of other things.
"We are the ones not getting married"--really |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2303
Registered: 01-2006
Rating:
Votes: 2 (Vote!) | | Posted on Wednesday, December 13, 2006 - 02:02 pm: |
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Chris - You can read can't you? Black women are the least likely to get married. If we're indeed 12% of the population and only 25% of us are getting married, that's 3% of the potential bridal target market. And again, since Black people DO NOT spend the tens of thousands of dollars as whites on their weddings, why should we be featured in the white bridal mags? If I were a publishing house, and the racial statistics were reversed, with only 3% of the white audience possibly paying for the goods and services being advertised, why should I bother? To appease some crusty old researcher? |
Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 883
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 02:10 pm: |
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I have to disagree with you Tonya. I think that black magazines represent Black women real well. However, I find alot of the article a bit "contrived" or "overblown". However, I think the depictions of the way Black American women look are well represented. |
Doberman23
Veteran Poster
Username: Doberman23
Post Number: 630
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 02:11 pm: |
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mzuri your right. chris why would hockey advertise to black people when they aren't participating in the sport? it's ashame that black ppl aren't getting married as much ... but i guess the silver lineing is, is that they aren't getting divorced as much as white people either. |
Abm
"Cyniquian" Level Poster
Username: Abm
Post Number: 6896
Registered: 04-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 02:14 pm: |
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I don't believe the decision to exclude Blacks from magazines covers have a dayam thing to do with our rates of marriage. Hell. Even if we married at GREATER rates than others, there are not enuff of us for that to materially matter in a nation that is 88% NON-BLACK.
Publishers of ALL stripes have long argued their magazines do not sale as well with Blacks on their covers. We may never know the extent to which that is/isn't true. But there are MYRIAD more opportunities for Black foks to manifest now than there were when Ebony and Jet were created. So perhaps we've reached a point in our history where we should be less concerned about whether or not a Black chick graces the cover a White-own publication. |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3590
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 02:33 pm: |
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But Serenasailor you and I don't have the same idea of AUTHENTIC blackness. I don't consider Gabrielle Union's look Authentic. Or the looks of most of the females you refer to as Authentic Black women, because they don't have the features. They have the color, sometimes, but not the features. However, most AA Black women have SOME KIND of Authentic West African features. Right? So, no, Jet and Ebony do not represent us because they rarely ever present Black women that have Authentic Black West African features like the majority of African-American women do. I’m with you though; I wish they did.
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Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3591
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 02:41 pm: |
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My bad. Gabrielle Union does have West African features. I don't know if she's dark-skinned though.... In some photos (and television appearances) she looks dark-skinned but in others she looks brown.
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Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 885
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 04:44 pm: |
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Again I have to disagree with you on that. Gabrielle Union does have West African features. Look at her nose and her mouth. She looks like a West African women to me. She might be a little watered down as in most African American women have "watered down" West African features. Some look pure West African but alot of them don't.
Garcielle Beauvious( I don't know if I spelled her name right) looks like a "watered" down West African woman. I also read that in Brazil there is a magazine called Raca Magazine it is Brazil's only Black magazine. However, they only choose to feature Mullattas and that was what they were complaining about. |
Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 886
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 04:46 pm: |
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If that is the case Tonya Who do you consider authentic?? |
Fortified
Regular Poster
Username: Fortified
Post Number: 401
Registered: 04-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 06:19 pm: |
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Well they could shut these researchers up and put Beyonce on the cover of one of those bridal mags. She seems to be the answer for all these problems. LOL! |
Yvettep
Veteran Poster
Username: Yvettep
Post Number: 1453
Registered: 01-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 06:38 pm: |
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O Magazine has a Black woman on its cover every issue. I hear it's selling purdy good.  |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2305
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 07:17 pm: |
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Right. But O's not married, is she? Nor does she advocate marriage. Heck, she's probably a contributing factor to why so many Black women aren't even trying to get married. Don't get married, be a lesbo and have a puppet boyfriend as your front man. Another reason for me to hate on O! LOL! |
Cynique
"Cyniquian" Level Poster
Username: Cynique
Post Number: 6046
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 07:36 pm: |
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Do you consider yourself an authentic black woman, Tonya? Last I heard, you were making sure I knew that I was more authetic than you. LMAO.
And is a woman who buys a bridal magazine actually focusing on the female models? Or is she looking for ideas in regard to the reception and the cake and the shower and the gowns and dresses for her and her attendants and her mother and her flower girls?? A publication caters to its target audience. Forget percentages. They can be extrapolated. In sheer numbers, there are more white females than black ones in this country so it shouldn't shock that a magazine designed for brides reflects this. And who cares, anyway. |
Renata
Veteran Poster
Username: Renata
Post Number: 1587
Registered: 08-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 08:25 pm: |
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Black people who DO have huge marriages for some reason want to do it in the islands. There's a business here that plans weddings for black people who want to get married in the islands.
And I'm sure the people who own that business are getting PAID (or they wouldn't be doing it). Of course, the majority of black people getting married won't be spending like that, but when you find a niche to fill, fill it and you can get people interested if your marketing's right.
Also, there's a myth that those who have huge weddings don't last long as a couple......I don't know if that's a widespread myth or just a southern one....I do know that most of my cousins had huge weddings, and most of them are divorced now. This may be one reason (of many) there aren't big weddings. Throw in the people who have many kids BEFORE the wedding and would rather spend that extra money on food and clothing. |
Nels
Veteran Poster
Username: Nels
Post Number: 599
Registered: 07-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 10:22 pm: |
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Anybody but Monique will do. |
Renata
Veteran Poster
Username: Renata
Post Number: 1596
Registered: 08-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 10:33 pm: |
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Garcelle looks like a straight up island girl to me. I wonder if her parents are from the caribbean? |
Serenasailor
Veteran Poster
Username: Serenasailor
Post Number: 893
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 11:42 pm: |
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Well they could shut these researchers up and put Beyonce on the cover of one of those bridal mags. She seems to be the answer for all these problems. LOL!
I agree!! LOL |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3592
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Wednesday, December 13, 2006 - 11:59 pm: |
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Serenasailor,
did you get my second post, I agreed with you about Gabrielle Union's West African features. And I got your point about Garcielle Beauvious....
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Zuriburi
Regular Poster
Username: Zuriburi
Post Number: 164
Registered: 11-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 07:28 am: |
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Renata, Garcielle is originally from Haiti. |
Abm
"Cyniquian" Level Poster
Username: Abm
Post Number: 6899
Registered: 04-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 10:24 am: |
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Yvettep,
Oh how I wonder who will grace the cover of O magazine next month.
*snicker* |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3599
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 06:07 pm: |
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Last I heard, you were making sure I knew that I was more authetic than you. LMAO.
Truth is...
I was informing you of how silly (and sick) you look for constantly shooting yourself in the foot. (Never seen anything like it, boy, but I know it exists.)
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Cynique
"Cyniquian" Level Poster
Username: Cynique
Post Number: 6073
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 06:55 pm: |
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blah, blah, blah. So are you an authentic black woman, Tonya? I'm surprised that a "truthful" person like you would avoid a question. Guess you can't deal with the reality of how fradulent you are. BTW, neither of my feet have sustained any injury, inspite of what you need to believe. |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3601
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 07:18 pm: |
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I'm surprised that a "truthful" person like you would avoid a question.
That just doesn't make sense. Not even by your logic. Sorry.
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Cynique
"Cyniquian" Level Poster
Username: Cynique
Post Number: 6074
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 07:51 pm: |
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Sorry, Tonya, I guess I should've referred to you as a "dishonest liar" as opposed to a "truthful" person. So I guess if you can bring yourself to reveal whether or not you're an authentic black woman, it won't be the truth. True???? LMAO. |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3604
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 08:25 pm: |
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...I guess I should've referred to you as a "dishonest liar" ...
Refer to me as you may. Have you given me reason to revere your perception?
So I guess if you can bring yourself to reveal whether or not you're an authentic black woman, it won't be the truth.
It’s interesting that you of all people would have expected me to reveal such information to you in the first place. I’m not aware that you and I have ever had that kind of relationship. I don’t recall us casually chatting about personal things regarding ourselves to one another...and I have a pretty good memory.
...So, yes, it's interesting indeed. |
Cynique
"Cyniquian" Level Poster
Username: Cynique
Post Number: 6075
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 08:42 pm: |
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It ain't interesting to me cuz I don't really care whose an authentic black woman, an attitude you might consider adopting since you really don't have the authority to designate who qualifies for this distinction. BTW you can buy false butt cheeks from Victoria's Secret. And just curious. Do you wear an Afro pick stuck in the back of your head??? |
Mzuri
"Cyniquian" Level Poster
Username: Mzuri
Post Number: 2316
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 08:47 pm: |
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Here ya go Tonya - you can borrow mine
 |
Cynique
"Cyniquian" Level Poster
Username: Cynique
Post Number: 6077
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 08:53 pm: |
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>>snicker<< |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3605
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 09:01 pm: |
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Cute picture. Divine. |
Tonya
AALBC .com Platinum Poster
Username: Tonya
Post Number: 3606
Registered: 07-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Thursday, December 14, 2006 - 09:15 pm: |
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Oops my bad: Divine |
Doberman23
Veteran Poster
Username: Doberman23
Post Number: 634
Registered: 01-2006
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, December 15, 2006 - 01:06 am: |
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i think everyone should take their stankin asses to vegas to get married ... then they would actually have money for a down payment on a crib (if they don't go gambling) or something better than blowing so much cash on one event that has a 40% chance of not even lasting as long as it should. but then again i am frugal. |
Yvettep
Veteran Poster
Username: Yvettep
Post Number: 1459
Registered: 01-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, December 15, 2006 - 02:22 pm: |
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Why Vegas? All that is required to be legally married most places is signing some paperwork and paying a nominal fee at the county courthouse or someplace. You can always have a ceremony later--even years later. |
Abm
"Cyniquian" Level Poster
Username: Abm
Post Number: 6910
Registered: 04-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, December 15, 2006 - 03:31 pm: |
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Dobes,
Not everyone who seeks to marry have "stankin a$$es". |
Renata
Veteran Poster
Username: Renata
Post Number: 1607
Registered: 08-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, December 15, 2006 - 08:22 pm: |
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I think it costs only $25 to get married at the justice of the peace. I didn't have a wedding. We had no family in town where we lived and didn't even tell our families we were married until we were married at least 7 months or so. We're kinda antisocial like that. |
Renata
Veteran Poster
Username: Renata
Post Number: 1608
Registered: 08-2005
Rating: N/A
Votes: 0 (Vote!) | | Posted on Friday, December 15, 2006 - 08:25 pm: |
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Well, it was about that 8 years ago...probably gone up 5 or so dollars by now. |
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